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The Illusion Of Choice

The Illusion Of Choice

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  1. Katherine Mercurio · April 29, 2012 Reply


  2. Darren Bradley · April 29, 2012 Reply

    Jeez, that is nuts! I knew these copanies owned a few different brands but that is crazy.

  3. Darren Bradley · April 29, 2012 Reply

    Jeez, that is nuts! I knew these copanies owned a few different brands but that is crazy.

  4. Courtney · April 30, 2012 Reply

    Pepsi and coke both make deals with all stores that aren’t grocery stores getting them to sell only their products. I worked at a retail store that had such a deal with Pepsi, and I got tired of people demanding, “You have everything else. Why do you not have Coke?” So I started shrugging and saying, “Sorry, we are Pepsi. Why would we carry the competitor’s product?” Not exactly true, but it got the point across.

  5. stik · April 30, 2012 Reply

    Why is A&W on there twice?

  6. Kate McAleer · April 30, 2012 Reply

    I wish you would do Koch Industries.

  7. Asif · April 30, 2012 Reply

    What is the point? How is your choice among these products affected by large companies owning a number of them? They are still the products you like or dislike. I’d retitle this “The illusion of making a point”.

  8. TC · May 1, 2012 Reply

    What’s even worse than this is how our media outlets are exactly like this, which I think is much more scary. It’s true google it if you don’t believe me.

  9. Jennifer Ondrus · August 5, 2012 Reply


  10. Sarah Jackson · September 3, 2012 Reply

    my choice is only chocolate

  11. Katie · September 20, 2012 Reply

    I remember when I was young (and that was a long long time ago), me and my brother would go the the market and take seconds to choose a drink or candy of our choice. In other words, there was no choice at all. We all ate same candies, chocolates, drank the same soft drink and enjoyed the same ice cream. Today, when I take my niece out to have a thing or two, she takes 20 minutes to look around and even then fails to decide what she should buy. I have to ultimately convince her to buy one thing and leave…Gosh…how fast time flies :)

  12. Dentist La Grange · September 20, 2012 Reply

    It’s missing Dolce & Gabanna, Gucci, Escada in the perfume section for P&G.

  13. Jake Task · November 27, 2012 Reply

    It’s actually much more complicated than this chart indicates. For example, Pepsico and Coca-Cola are partially owned by an even larger conglomerate Bristol Myers Squibb, which is largely known for pharmaceuticals, but they have holdings in many other investments. Thus, the reality is that most of these companies are interconnected in a myriad of ways through public and privately traded stock and holdings.

  14. Flyss · December 23, 2012 Reply

    Well, one way this matters is if you choose not to use L’oreal because they test on animals so you go to Body Shop you are still supporting the animal torturers. Same goes for child slavery in the chocolate industry – there are so many ways you will still be giving money to Nestle even if you choose not to buy their chocolate.

  15. Liz · January 3, 2013 Reply

    I had no idea that so few large companies owned so many small companies. That is a cool graphic.

  16. harry tambuatco · January 20, 2013 Reply

    perceptions have become truths be it for the commercialism, politics or family

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