We all know bourbon is delicious, but do you know who drinks it? Bourbon has been growing in popularity at quite a clip over the past decade in the United States. As its popularity grows, people are slowly realizing that bourbon is no longer an old man’s drink. Instead, it is something that is enjoyed across a wide swath of the population with different backgrounds, incomes, ages, and educational profiles.
Sourmashed.com put together this quick demographic overview of the Profile of the Average American Bourbon Drinker. Based on data from Simmons Market Research Bureau’s Study of Media and Markets, we were able to determine who drinks bourbon – men – and who does not – the ladies. Take a look if you would like to know more about the average American bourbon drinker.
Via: sourmashed.comShare This Infographic on Your Site